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Recent Posts of organic acquisition

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28 November, 2016

You’ve Built an App: Now What? Part 3: Analytics for Growth
byMark BoydinBusiness

Ragot said new dev teams can even just focus on one metric: “If there is one KPI, according to my experience, that tells you everything, it is “Retention at Day X”. D1 retention is how many people come back to your app in the same day after they install it. I am always looking at D1, D3, D7, D14 and D30. If you put all of your effort into measuring this, you have good analytics that is a mix of retention and acquisition.”

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user acquisition

15 November, 2016

You’ve Built an App: Now What? Part 1: User Acquisition

Increasing user acquisition for your app starts with app store optimization. 30% of downloads occur after someone has searched by keywords in Google Play. So getting noticed within the app marketplace can already drive up user downloads before looking at any other type of promotion.

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