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user acquisition
Analyticsapp storeapp store optimisationapp storesASOdeveloper surveyGoogle PlayiOS appios app storemobile apporganic acquisitionpaid acquisitionRetentionuser acquisition

15 November, 2016

You’ve Built an App: Now What? Part 1: User Acquisition
byMark BoydinBusiness

Increasing user acquisition for your app starts with app store optimization. 30% of downloads occur after someone has searched by keywords in Google Play. So getting noticed within the app marketplace can already drive up user downloads before looking at any other type of promotion.

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23 March, 2015

Developer Corner: Why successful indie developers are becoming a dying breed

I started developing iOS apps 5 years ago, which can be loosely equated to 50 years in a different, non-tech industry, where the pace of growth is much slower. As a sign of the warp speed at which things are moving within the app economy, simply consider that when I started back in 2010 there were only 300.000 apps and those were only in the Apple App Store;

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26 January, 2015

App Stores Growth Accelerates in 2014

2014 was quite an eventful year in our industry. Apple finally gave in to the big screen but also teased us with the small screen of the upcoming Apple Watch, and even surprised developers with Swift. Google wasn’t quiet either, revealing their vision for the future of UI with Material design and tackling wearables head-on. […]

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5.5 million developers

23 December, 2014

Can the app stores sustain 5.5 million developers?

In our latest report, App Economy Forecasts 2015 – 2017, we estimate the number of mobile developers in 2014 at 5.5 million. Demand for mobile development skills has never been higher and yet revenue from app store sales cannot possibly pay their salaries.

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29 July, 2014

Users Are People Too: The Key to a Successful App is Knowing Your Users

Given the staggering odds against the success of any app in the marketplace, it is surprising that so much effort is devoted to the creation of apps, many of which never see the light of day.

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app promotion

07 December, 2012

App Promotion: make or break your app

With well over one million total apps available on Apple and Google app stores combined, plus hundreds of thousands on the other platforms, the competition to get on consumers’ handsets is fierce. As hundreds of apps are added each and every day, app discovery remains a largely unsolved challenge which is only getting worse. With […]

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