In our case study we started with a set of 236,245 free to download Android apps from the Google Play store mined in 2011. Overall we found that the apps connected to 72 different ad networks through the respective libraries. In all there were three key findings in our study: Finding 1: Developers integrated more […]

The rise of freemium games has been ferociously quick and it continues to accelerate at an incredible pace. It’s estimated that adults now spend, on average, 5 hours and 46 minutes online and on their mobile devices. Time spent online has now surpassed time spend watching TV.

If you want to target multiple mobile platforms without having to maintain a separate code base for each one of them, mobile hybrid apps is one way to go. What mobile hybrid apps won’t do, though, is relieve you of the need to manage and use multiple tools, e.g. building your app for a specific mobile platform requires installing the platform’s native SDK on your machine.

Native advertising is the latest buzzword in the world of mobile advertising. But native ads are not new as a concept – they have been around in the print and digital world for quite some time. Keyword based search ads on a search results page, or an advertorial in a newspaper supplement are examples of such ads. What is a native ad?

Embeddable databases try to find their place in a world where mobile applications are smarter, and can take over more tasks in order to become either more independent, in a stand-alone scenario, or more active, in a distributed one. Apart from the five embeddable databases presented here, there are several more. SQL, document-oriented, key-value, object-oriented, graph… Choose the one that best suits the structure of your data (or the lack of it) and the needs of your application and use it.

Bryson Meunier from Search Engine Land compiled a list of the 100 most searched for keywords in both Apple’s App Store and Google’s Play Store, for new apps. The data was gathered in June using Google’s keyword tool, so it isn’t exactly perfect, but it’s good enough to have a discussion about what works and […]

It goes without saying that people like to try things before buying them. Take magazines for example. No-one expects you to buy a year subscription to The Economist just so you can read it. You can check out a couple of their articles for free on their website, you might even buy an issue from […]

Microsoft is set to unveil its next generation mobile operating system, Windows Phone 8, on October 29th in San Francisco. There’s a slight problem though. Most developers don’t have access to the Windows Phone SDK. Microsoft is providing key partners with a beta of their SDK so they can have apps in the Windows Phone […]

Apple pushed out iOS6 to its customers earlier this month. According to Pocket, a popular service that lets you “bookmark” articles you might want to read at some point in the future, over 60% of their users have already updated to iOS 6. Chitika, an analytics company, reported similar adoption rates. Within 48 hours of […]

SwiftKey, makers of a third party keyboard for Android, joined up with two technology publications to survey over 17,000 smartphones users about the number of paid applications they have on their devices. Back in 2011, 12% of Android owners said they had zero paid apps on their phone. Only 10% had 20 or more paid […]