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August 27, 2023

Designing for Success

In this report, Salesforce Designer Relations and SlashData set out to introduce readers to the landscape of design at companies that produce or design software with the aim of showcasing the importance of design. We do this by exploring the

following ideas from the perspective of those who are directly involved in digital design and design strategy:

• What specific activities constitute design? • Key differences between beginner and

experienced designers.
• Involvement of designers during the different

stages of development.
• Impact of designers and design work on

quantifiable outcomes.
• How do designers learn their skills, and what do

they want to learn next?

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