So after you’ve built an app, the first task is to position it so that your potential users start downloading it. User acquisition is all about getting app downloads. After downloads start climbing — even a slow increase is okay as long as it is steady — then it is important to start focusing on retention: getting users to start integrating your app into their habits so they reach for your app regularly.

Increasing user acquisition for your app starts with app store optimization. 30% of downloads occur after someone has searched by keywords in Google Play. So getting noticed within the app marketplace can already drive up user downloads before looking at any other type of promotion.

The booming IT industry attracts more and more people by offering tremendous job opportunities and compensation well above the average level – according to the U.S. Bureau of Labor Statistics, in 2015 the median annual salary in IT was twice higher than the national rate.

The world of mobile commerce is evolving fast, and is only going to become more important as it grows and changes so rapidly, but mobile network operators will struggle to be more than a big player in it.

More than half of mobile developers are living in “app poverty”: making less than $500 a month from their apps. We’ve produced an infographic which looks at insights such as this from The Evolving State of Mobile Commerce, a report published by VisionMobile in collaboration with Braintree.

Welcome to the full rundown of the Developer Economics: Developer Tools Benchmarking (April-May 2016) prize-draw winners. Below you’ll find a table comprised of both the email addresses and countries of all the people that won (the emails are obfuscated for security reasons).

Have you ever asked yourselves what would the world be like if there were only 100 developers in it? Well even if you haven’t, we are sure we have just made you think about it.
Based on our Developer Economics survey that reaches 30,000+ devs per year, across mobile, IoT, cloud, desktop, AR/VR, machine learning , we designed a very interesting Infographic illustrating this scenario.

Integrated Development Environments have evolved to solve every problem a developer can have, but in recent years we’ve seen a scaling back of capabilities as developers embrace more-basic options. At VisionMobile our latest developer survey is (amongst other things) trying to find out why, though we do have some ideas on the subject.

That might sound odd, but it’s one of many conclusions draw from our biannual study, and presented in our (free) State of the Developer Nation report. The report draws on data from the world’s-biggest survey of those working in software, which reached more than 21,000 developers, and found that they have less experience than they did a year ago.

How are desktop and cloud development evolving? We’ve prepared an infographic with some key insights that can help you better understand the cloud and desktop developer landscape, based on our recent report focusing on the topic.